The “HUGE” factor in Online Marketing
» written on December 15, 2007 at 3:42 pm, by Scorpiono
I’m pretty sure that, if you have surfed the internet for more than a month now, you have came across some offer that contains:
- “incredible!”
- “awesome”
- “top 3 in the world”
- “awarded with gold”
- “HUGE success”
- “Price
$1500$1250$810$530$20 buy it now!”
Yes, these words are 80% of the number of words in a sales letter. I’m maybe exagerating with 5-10%, but still.. I’m not an expert in marketing, but I call this the “HUGE” factor. I’ve seen it at John Reese, ShoeMoney, Brad Callen, Joel Comm.. if you are familiar with the online marketing, those names will ring a bell. If not, well, I’ll discuss about them a bit, and you’ll see some interesting details, even if you know them.
John Reese
The most annoying “HUGE” factor for me, came from John Reese, and here’s why. I had a “huge” respect for this guy, he’s an internet-made-millionaire, that says alot, and whatever he’s doing, he’s doing it great, and if it’s not great, it’s better than any of us reading this maybe right? Does it matter how he does it? Of course! We need to guide ourselves by looking up up up, on the top of the internet marketing podium (if we want to run an online business of course, no need otherwise).
So from what I have seen on his blog, he talks about this amazing super cool product that’s called BlogRush and most of the bloggers know it, because Reese is a genius when it comes to Viral Marketing (word of mouth). He lost me because of all the boombastic words, about how great is blogrush and how it can help millions of trillions of bloggers to get huge amount of traffic. I hate it when they talk this way, but it doesn’t matter, most fall for it, and that’s the gold rule to learn from this, it’s working, otherwise people like the ones mentioned above wouldn’t have used it! (Duh!)
ShoeMoney
From what I see at Shoe, he’s well balanced and presents a product or website the way it really is, without too much of the “amazing”. The thing is, I see Jeremy so excited when it comes to PubCon, SEO Conferences, SES that makes me believe he has something of the “HUGE” factor deep inside his weaknesses to participate anywhere to mediatize the ShoeMoney brand. He will remain one of my favorite online marketeers!
Brad Callen
This is the guy that got me into SEO, indirectly. His sales letter for keyword elite sunk me, and well, I applied for the newsletter. I started to recieve daily .pdf files about differite SEO tactics. They were quite useful, and thanks for letting the sales letter fool me, maybe if I had a paypal by that time (Romania wasn’t allowed when I visited it) I would have bought keyword elite instead check for it on torrents (*blushes*)
Joel Comm
Joel Comm and his extrodinary reality show “The next internet millionaire” - oh really? Well, the idea is unique, and congratulations. Unique in the way of making it an online reality show about web masters, marketeers.. I don’t watch it, because I usually get bored fast, it relates to advanced methods of making money and from my point of view it’s not really teaching too much. Great to watch when you have nothing else to do, sorry Joel, the “adsense secrets” had a better success right? Prove me wrong!
Category SEO & Marketing | Tags: marketing,sales letters
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shoemoney says:
On December 15, 2007at 11:17 pm
I can understand what your saying… you gotta see from my perspective like I am not selling anything to anyone in the SEO/SEM field. Our websites and products are really very mainstream.
Also being from Nebraska I take every change I get to head to warmer coasts especially when having all expenses paid
Scorpiono says:
On December 16, 2007at 6:47 am
Well, I have never seen you promoting any product, just affiliate links.
Cheers for the comment!
ClickBooth - Affiliate program review by Scorpiono - Scorpiono.com says:
On January 22, 2008at 3:15 pm
[...] most of the offers are the “newsletter style” that I’ve been talking about. They insert their email address, I get paid - Pay per [...]